Cadbury Caramel Eggs

Cadbury Caramel Eggs:Cadbury ad

LI: Write an advertisement critique using ethos, pathos and logos.

The writer very cleverly uses the phrase ‘Don't Get Caught’ at the beginning of the advertisement, which goes throughout the ad,  which somehow grabs the audience's attention.  

In this advertisement they use the big name Cadbury, they are a New Zealand company that is known worldwide for their chocolate.

‘This little angel has a secret love, Don't get Caught’ In this advertisement they perceive the girl as a angel. The first thing the audience think about the girl is that she is a Angel.

During the advertisement, it tells the audience about the irresistible ingredients their eggs. One of the facts they told us about the eggs were they were ‘double coated chocolate eggs’.

When the advertisement tells the audience that the eggs are irresistible, this tells the audience that they need to buy one of those eggs quickly before there's no more.