Don't Get Caught

LI: Analyse text to identify examples of ethos, pathos and logos. 
Persuasive Reading Analysis: Don't get Caught

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer very cleverly uses the phrase ‘Don't Get Caught’ at the beginning of the advertisement, which goes throughout the ad,  which grabs the audience's attention.
Big Names –  Mentions experts and important people to support the argument	Yes	In this advertisement they use the big name Cadbury. They are well known New Zealand company that is also known worldwide for their fine chocolate.
Ethos – Tries to build trust and credibility	Yes	‘This little angel has a secret love, Don't get Caught’ In this advertisement they perceive the girl as a angel. The first thing the audience think about the girl is that she is a Angel.
Pathos – Appeals to the audience’s emotions
Logos – Uses logic, numbers, or  facts to support the argument	Yes	During the advertisement, it tells the audience about the irresistible ingredients their eggs. One of the facts they told us about the eggs were they were ‘double coated chocolate eggs’.
Kairos – Builds a sense of urgency  for the cause	Yes	When the advertisement tells the audience that the eggs are irresistible, this tells the audience that they need to buy one of those eggs quickly before there's no more.
Research – Uses studies and  information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No