Ari and the Pizza

Persuasive Reading Analysis: Ari and the Pizza

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	Ari’s opening statement to his mum in the beginning was“Hey mum, can we order pizza tonight”.He introduces the idea to his mum in a casual way, that way he doesn't see, pushy.
Big Names –  Mentions experts and important people to support the argument	No
Logos – Uses logic, numbers, or   facts to support the argument	Yes	“Its got a lot of healthy stuff” he said to his mum after his first statement. He later goes on to mention the 'Food Pyramid' and says, "Every category on the food pyramid is represented".
Pathos – Appeals to the audience’s emotions	Yes	“Mum you know what I love, I love Pizza. He tried to persuade his mum by telling her the feeling he had about Pizza.
Ethos – Tries to build trust and credibility	Yes	He persuaded his mum by ethological ideas. This is one of the phrases he said to his mum that persuaded her. “Hey mum I know you're tired so you probably don't want to cook so I have a idea lets order a pizza.
Kairos – Builds a sense of urgency  for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	Yes	When Ari mentions the Food Pyramid it shows that he has done some research to add to the persuasion of his mother.